Pre-Editing Tasks

Review the raw footage or content provided.

Identify key moments and highlights to include in the final cut.

Collaborate with the content creator to understand the desired tone, style, and message.

Gather or create necessary assets (e.g., text overlays, graphics, animations).

Editing Tasks

Trim and splice footage to fit the desired length and format.

Add engaging text overlays and captions for accessibility.

Incorporate sound effects, music, or voiceovers as needed.

Apply transitions and effects to maintain viewer retention.

Adjust color grading, lighting, and contrast for a professional look.

Sync audio with visuals for seamless integration.

Platform-Specific Optimization

Format the video for specific platforms (e.g., TikTok, Instagram Reels, YouTube Shorts).

Ensure proper aspect ratio (e.g., 9:16 for vertical videos).

Add platform-relevant hooks or CTAs, such as “Like and Subscribe” or “Follow for More.”

Quality Control and Delivery

Review the final cut for smoothness and alignment with the brief.

Ensure no technical issues (e.g., lagging, mismatched audio).

Export the video in high-quality formats compatible with social media platforms.

Deliver the final video to the client directly.

Post-Editing Tasks

Accept feedback and implement revisions promptly.

Archive the project files for future reference or reuse.